How does Google Ad Grants work?
$10,000/month free advertising budget
The Google Ad Grant program provides free access to $10,000 in search engine advertising budget each month to eligible nonprofits around the world.
Increase your visibility
By displaying text ads at the top of Google’s search engine, you can directly reach people who are interested in your organization and you immediately increase the visibility of your organization.
Measure & Boost results
Google Ads provides insight into how campaigns are performing, from clicks and impressions to detailed actions on your website such as donations and newletter signups.
Renews automatically every month
The $10,000 grant automatically renews each month as long as you’re compliant with Google’s Ad Grants policy.
$10,000/month free advertising budget
The Google Ad Grant program provides free access to $10,000 in search engine advertising budget each month to eligible nonprofits around the world.
Increase your visibility
By displaying text ads at the top of Google’s search engine, you can directly reach people who are interested in your organization and you immediately increase the visibility of your organization.
Measure & Boost results
Google Ads provides insight into how campaigns are performing, from clicks and impressions to detailed actions on your website such as donations and newletter signups.
Renews automatically every month
The $10,000 grant automatically renews each month as long as you’re compliant with Google’s Ad Grants policy.
From Grant Activation to Optimization
Acquire Google Ad Grant
If your nonprofit holds valid charity status in your country, we will go through the process of acquiring / reactivating the Google Ad Grant for your organization.
Strategy & Measurement plan
In collaboration, we identify meaningful goals for your organization and make sure conversion tracking is implemented comprehensively.
Launch Google Ads account
We create a structured account including unlimited campaigns, keywords, and ads, setting up detailed targeting so we can reach the right people at the right time with the right message.
Maintain, expand and optimize
We continuously optimize and adjust the campaigns to ensure you comply with Google’s guidelines to 1) renew the grant each month and 2) drive the most impactful results.
From Grant Activation to Optimization
Acquire Google Ad Grant
If your nonprofit holds valid charity status in your country, we will go through the process of acquiring / reactivating the Google Ad Grant for your organization.
Strategy & Measurement plan
In collaboration, we identify meaningful goals for your organization and make sure conversion tracking is implemented comprehensively.
Launch Google Ads account
We create a structured account including unlimited campaigns, keywords, and ads, setting up detailed targeting so we can reach the right people at the right time with the right message.
Maintain, expand and optimize
We continuously optimize and adjust the campaigns to ensure you comply with Google’s guidelines to 1) renew the grant each month and 2) drive the most impactful results.
