The Google Ad Grant can be an incredibly powerful tool for non-profit organizations looking to increase their online visibility. However, managing the grant can be a daunting task, especially for organizations without a dedicated digital marketing team. ClickDelta specializes in helping nonprofits like yours make the most of every grant dollar. From campaign creation to continuous optimization and insightful performance tracking we handle all aspects of your Google Ad Grant management—freeing up your time and amplifying your nonprofit’s reach.

Phase 1 ‒ Account Activation

Week 1

1. Grant application

We ensure that you successfully acquire the Google Ad Grant.

  • Create a TechSoup account
  • Request a Google for Nonprofits account
  • Complete eligibility forms
  • Activate Google Ad Grants account

*This process may take up to 2 weeks depending on TechSoup registration & website readiness

Week 1

2. Goal setting

In collaboration, we identify meaningful goals for your organization. Goals ensure that our campaigns are driving the desired outcomes.

Some conversion events that could be interesting for your nonprofit are:

  • Donations
  • Volunteer sign-ups
  • Event registrations
  • Newsletter sign-ups
  • PDF downloads

Week 1

3. Analytics setup

Conversion tracking is critical to measuring the success of your Ad Grant campaigns.

  • With the use of Google Tag Manager we implement tracking scripts that allow us to measure specific actions on your website such as donations, newsletter signups or PDF downloads.
  • These conversions will be tracked in Google Analytics and shared with Google Ads so we can see exactly which campaigns or keywords led to action on your website.

Week 1

4. Campaigns setup

At this stage, we draft the first campaigns and share keywords and advertisement texts with you for final review.

  • Perform in-depth keyword research based on your organization’s mission and goals.
  • Write effective ad copy & extensions. We make sure to hit the right tone of voice fitting to your organization.

Week 2 – 3

5. Ad Grant campaign launch

We’ve reached our first milestone, your campaigns are ready to launch! From this day forward we will start driving new visitors to your organization’s website.

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Week 3

6. Dynamic reporting access

After our first week of running campaigns we provide access to your custom data dashboard with metrics that matter to your organization, allowing you to easily draw insight into your campaign’s performance at any time.

Phase 2 ‒ Account Optimization

Ongoing

7. Weekly optimization

The Google landscape never sits still and neither should your campaigns. We continuously optimize and experiment with your campaigns to drive the most impactful results.

Activities depend on status of the account and can vary based on performance and requirements. Among other optimizations:

  • Expand on keywords
  • Add negative keywords
  • Create new advertisements
  • Adjust targeting settings
  • Bidding adjustments

Ongoing

8. Performance calls

Each (bi-)month we have a call to deep dive results together, provide more context, and discuss further optimization actions and tests.

Ongoing

9. Compliance oversight

We ensure compliance is met at all times, making sure your account doesn’t get suspended.

Google has strict requirements for ad quality, relevancy, and user experience. To avoid running afoul of these requirements and to not risk account suspension, we monitor your account on a weekly basis.

Ready to book a meeting?