ClickDelta is dedicated to helping nonprofits grow, engage, and drive real impact through expert Google Ad Grant management. With deep expertise in search advertising and a passion for social impact, the focus is on turning free advertising into measurable results—more awareness, more volunteers, and more donations.

With experience managing large-scale international accounts with multi-million dollar budgets, ClickDelta brings proven strategies from the corporate world into the nonprofit space. Best practices and data-driven insights are directly applied and adapted to align with the messaging, goals, and audiences of nonprofits.

Why should you work with ClickDelta

  • Dedicated account manager with 7+ years’ experience managing large-scale accounts

  • Transparent and nonprofit friendly pricing – no setup costs and hidden fees

  • Unlimited number of campaigns, ads, and keywords

  • 100% Account ownership in perpetuity

  • Custom reporting, tailored communication, and monthly performance calls

  • Comprehensive & meaningful conversion tracking

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Why work with ClickDelta?

  • Dedicated account manager with 7+ years’ experience managing large-scale accounts

  • Transparent and nonprofit friendly pricing – no setup costs and hidden fees

  • Unlimited number of campaigns, ads, and keywords

  • 100% Account ownership in perpetuity

  • Custom reporting, tailored communication, and monthly performance calls

  • Comprehensive & meaningful conversion tracking

Freek van Wichen
Google Ad Grant Manager

Freek van Wichen
Google Ad Grant Manager

What can you expect?

Google Ad Grant application

We ensure that you successfully acquire the Google Ad Grant.

Comprehensive strategy

In consultation, we align on impactful goals that help your nonprofit’s cause.

Meaningful conversion tracking

We implement Google Analytics & Google Tag manager tracking to ensure we have full insight into performance.

In-depth keyword strategy

We make sure we drive relevant traffic to your website while maximizing the $10,000 monthly budget.

Effective ad & extension copy

Strong copy increases the chance people click on your ads. We make sure to hit the right tone of voice fitting to your organization while optimizing for CTR (click-through-rate)

Landing page suggestions

To ensure website visitors take meaningful actions on your website, the landing page experience is essential. We provide suggestions on how we can improve conversion rates.

Detailed Account structure

Account structure allows us to control how and when your ads are shown helping us to ensure your ads are relevant to your audience, subsequently leading to better quality scores.

Advanced bid strategies and targeting

Smart bidding strategies allow you to leverage Google’s algorithm to optimize for meaningful conversions as well as exceed the maximum CPC limit of $2 enabling you to show your ads more often.

Monthly performance calls

Each month we meet to deep dive results together, provide more context, and discuss further optimization.

Realtime reporting dashboard

We provide a custom data dashboard showing metrics that matter to your organization, allowing you to easily draw insight into your campaign’s performance at any time.

Weekly account optimization

The Google landscape never sits still and neither should your campaigns. We continuously optimize and experiment with your campaigns to drive the most impactful results.

Guaranteed compliance

We ensure compliance is met at all times, making sure your account doesn’t get suspended.